Choose the right image dimensions and size And both use illustrations that represent Headspace’s unique style with round shapes given human facial expressions of peace and contentment. But when using bespoke or in-house designed pictures or illustrations, this requires developing a brand style guide to define your design rules and keep everything consistent.įor an example of brand consistency across campaigns, take these two emails from meditation app Headspace:īoth emails use the same yellow and orange colour palette. So when using stock images, for example, this could mean sticking to images with a particular style and tonal range. They should be able to open an email and from the colour palette and imagery know that it’s your brand. Because it’s the visual components of your marketing materials that make your brand recognisable and help you stand out from the competition.Ĭustomers should be able to recognise an email from you, ideally, even if you were to remove the sender name and company logo. Your marketing materials need to be consistent with the identity and image of your business. Whether you use stock imagery or illustrations, infographics or commissioned photographs, every image you include in your email marketing campaigns needs to match your brand. Align images with your brand style Example of a brand style guide from EmailOctopus Or you can hire an experienced graphic designer to create a bespoke infographic that you can promote across other channels. When it comes to creating engaging charts and graphs, you can use tools like Canva, Venngage and Piktochart. Or how much cheaper/better it is than the product offered by competitors. If the purpose of your email is to illustrate the key advantages of your product, it’s better to focus on a limited number of memorable points.įor example, infographics can show how many people have purchased your product. But for other emails, you might not need to visualise all the data that you have. For example, for annual summary emails you’ll want to include lots of information. Infographics can be as simple or as complex as you like, depending on the purpose of the email. ![]() You can present hard facts about your product using pretty charts and graphs instead of chunks of text. And they can also help you promote the benefits of your product in a more visually-attractive way. Infographics can help you break down complex or number-heavy info in an accessible way. These enable you to visualise your data and make it easier for readers to digest. When you want to present data, stats and figures in an email, charts, graphs and infographics are the way to go. Incorporate charts, graphs and infographics They will create a unique style of illustration for your brand and help you maintain visual consistency.Īlternatively, you can purchase illustrations on stock image libraries, such as Dreamstime, or specialist illustration libraries including Ikon Images and Stock Illustrations.įor those with a designer on their team, a third option is to create your own illustrations in Adobe Illustrator or CorelDraw. If you wish to use illustrations in your marketing campaigns, it’s a good idea to hire a professional illustrator. Illustrations are a particularly great choice for SaaS businesses to help represent concepts and actions related to the software. ![]() And by incorporating illustrations into your emails, you can make your emails more visually interesting. They can illustrate what your software or service does. That’s where illustrations come to the rescue. If you sell software or a service, producing images can be difficult without a physical object to photograph. ![]() But, if you’re on a budget, you can find free business stock photos on Unsplash or Gratisography. Shutterstock is one of the most popular stock platforms where you can buy a photo for an average price of $2.90. Because your customers might find perfectly-polished and posed models difficult to relate to. If you want to use pictures of people, rather than models, search for photos of regular-looking people instead. Especially when used in tandem with other design elements, such as CTA buttons and colour blocks. While many stock images are quite generic in appearance, they can still give a professional look to your emails. Once you have downloaded your desired image, you can customise the image by cropping, adding text, changing colours, and adjusting the image settings. There are millions of photos that you can use for free, even for marketing and commercial purposes. When it comes to finding images for your email marketing campaigns, you can find high-quality images on any topic on stock websites.
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